Our expertise lies in cultivating purpose-driven narratives that resonate authentically with stakeholders and shape the mission and strategy of our clients. We have a proven track record of assisting in the establishment, operation, and expansion of purpose-driven organisations, as well as realigning legacy organisations around new missions.
Central to our approach is conducting a comprehensive audit of our clients' core programming, policies, and track records on key issues. Through this audit, we benchmark reputation against competitors, ensuring that policies and statements align with actions and are effectively communicated to the target audience. Utilising audience research and insights, we then craft a purpose narrative that resonates with stakeholders and develop a framework and core mission statement, along with related messaging and CSR initiatives.
We leverage our extensive network and experience in the political and advocacy arena to connect our clients with the right influencers and organisations in the public space. Whether advocating for sustainability or social causes, we engage leaders on pertinent issues, forging partnerships that reinforce the authenticity of your narratives. With a deep understanding of public affairs and advocacy, we offer ongoing guidance on key national and political issues, helping you navigate and respond effectively to emerging challenges or opportunities. Furthermore, we employ robust measurement techniques to gauge reputation and track audience opinion over time, utilising statistical modelling and brand health studies to inform our strategy and refine our clients' corporate purpose.
